Saul Osborne UX Practitioner / Web Content Manager

A/B TestingBoolearn StringsMagentoPhotoshopSitecoreUXResearch

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Saul Osborne
30 Nelson Street, Unit 707
Toronto, ON
647 9162084 | | /saul-osborne-3801772/


Web Content Publisher – Freelance | Mercer |

July 2018 – December 2018

Managed and updated on the multiple websites, optimized and upload content (copy/images/video) via Sitecore and Sharepoint (CMS)
Provided website related support to the stakeholders and communication team
Knowledge of HTML 5 is required when creating and updating pages within Sitecore
Ensured Web content accuracy and taxonomy through end-user feedback channels.
Web Content Administrator | Robert Dyas |

Oct 2015 – Aug 2017

Managed and updated 4 categories on the e-commerce website optimized and upload content (copy/ images / video) via Magento (content management system). Applied SEO and UX best practices to optimize copy which improved the sites Google ranking.
Images were edited to fit the website’s requirements using Photoshop.  Knowledge of HTML 5 and JavaScript was required when editing the home and product display pages.
Collaborated with an agency on A/B testing web content and marketing strategies for the business. Which Increased website usage and usability.
Provided website related support to the customer services team
Web Content Administrator | Berkeley Group |

Feb 2015 -Sept 2015

Managed and built websites for a variety of stakeholders while maintaining consistent brand awareness. Knowledge of HTML 5and CSS 3 was required when creating and updating the web pages.
Performed usability tests on websites before there live releases. Involved in weekly sprint meetings with the Dev teams
Created training manuals that documented various processes on projects. Trained the stakeholders how to use ICM (content management system) so they could update their websites when necessary
Images were edited to fit the website’s requirements using Photoshop
Online Supervisor | Intelligent Media |

June 2012 – Feb 2015

Monitoring content across different media formats of web /press /television and radio, that match a client’s brief requirements
Created and tested both English and foreign language Boolean strings (keyword search) in search engines, which the auto search software uses to gather content
·        Safeguarding that the Keyword search software runs efficiently, troubleshooting and escalating any issues which may arise with the tech support team.

·        Trained staff members on keyword research techniques and using the auto search software


Media Production Assistant | Moving ETC |

Aug 2011 – June 2012

Performed media monitoring that focused on the haulage industry.
Provide direct assistance to the Director
Maintained and updated the content on the website

Education & Qualifications


George Brown College 2017 – 2018

User Experience Design Certificate

Buckinghamshire Chiltern University 2003 – 2006

BA Design for Digital Media (Diploma of Higher Education)

Amersham and Wycombe College 2001 – 2003

BTEC Multi-Media Advanced (Merit)

St Bernard’s RC School 1997 – 1998

BTEC Art & Design Intermediate (Merit)

Wimbledon College 1993 – 1996

GCSEs: 5 GCSEs achieved

(English and Mathematics C, C)


Key Skills


Web content: Optimizing content (images and copy) that improved Robert Dyas Google ranking. Created then updated websites and landing pages for an established FTSE 250 company / Human resource Consultancy firm and a British Retail chain.

User Experience: Performed A/B tests which resulted in positive conversation rates for the e-commerce team. Usability tested websites to ensure the functionality worked.

Keyword search: Two years’ experience of creating and testing Boolean strings for searching online content for clients. Improvements in gathering foreign language content during my tenure.

Media monitoring: Five years’ experience of analyzing press cuttings and online content. I conducted market research interviews via telephone for consumer and business purposes.

Oral communication skills developed through liaison with customers and colleagues, conducting employment and market research interviews.

Competent in the following software applications, Adobe Photoshop, Illustrator, XD, Microsoft Office, Google Analytics, JavaScript. Experienced in HTML 5 and CSS 3